Pet influencer media kit and brand deals that get answered

Seven building blocks of a media kit

Brands read media kits in under 60 seconds. Anything longer than one page gets skimmed. Keep it factual, current and honest — inflated numbers surface at the first reporting round.

• Positioning in one sentence plus one strong photo of human and animal.
• Reach: followers, views and engagement rate over the last 30 days.
• Audience: countries, age groups, gender split.
• Three reference posts with results, not just screenshots.
• Priced packages instead of "price on request".
• Values and animal-welfare principles — a real filter for the right brands.
• Contact, invoicing details, response time.

The pitch that gets a reply

A good pitch is short and already contains the idea: a subject line with a benefit, two sentences about you, one concrete content idea for that exact product, a package with a price, and a link to your media kit.

Write to the person responsible — marketing, brand or social — not the generic info address. One follow-up after seven days is normal; two is the maximum.

Understanding the price components

The post itself is the cheapest part. Cost is driven by paid-ad usage rights, long durations, exclusivity against competitors and extra cut-downs for other channels.

A workable formula: base price for production and publishing, plus a usage-rights uplift (often 30–100%), plus exclusivity, plus whitelisting. Itemising those components makes you look visibly more professional in negotiation.

Contract clauses that matter

Define deliverables, deadlines, revision rounds (two is standard), payment terms, disclosure, licence duration, territory and what happens if the animal falls ill. An animal-welfare clause that lets you stop a shoot belongs in every contract.